UMG Apparel Design Work

Project Brief

The idea was to design graphic apparel for various UMG artists, highlighting this style of work within the music industry.

Solution

The first design is a hoodie that I created for Billie Eilish which reflects her edgy style. I also included her blohsh logo in the sleeves to further help promote her brand. The blohsh logo is also in green since that’s Billie’s favorite color.

My passion for developing design work for artists in the music industry also led me to designing a backpack for Travis Scott’s Astroworld album. The first design option has a night sky with line art of his inflatable image from the album cover. The Astroworld logo and roller coaster illustration are included on the white zipper pouch. For the second option his image is on white with the logo stacked over a blue starry sky pouch.

I’ve also designed a t-shirt for Guns N’ Roses single “Welcome to the Jungle.” My goal was to include a unique illustration of a snake wrapped around a gun to represent a jungle while tying in signature elements from their logo.

The last design created is a hoodie and socks which include a heart-shaped diamond graphic along with the word “Rare.” This concept was inspired by Selena Gomez’s album Rare, and the idea that we are all rare and beautiful on the inside. On the hoodie I placed the word “Rare” on the inside.

Art Direction / Concept / Creative Strategy / Illustration / Graphic Design:Jennifer Bafaro