Barbie Feature Shop
Worked directly with my Project Manager and the Barbie MarCom team to design a Barbie Feature Shop for Toys “R” Us. The direction was to develop in-store signage for Barbie Pink Passport that would showcase specific products such as the Cruise Ship Playset, Winter Getaway Doll Set, Fashionista Dolls, etc., to drive sales during the holiday season.
My idea was to design the feature shop to display polaroids of the Barbie dolls at various travel destinations. This allowed me to accomplish the intended goal by displaying the playsets and dolls that MarCom wished to promote, while creating a Barbie Pink Passport Travel theme.