Beehave Honey Packaging

Project

Develop the branding and packaging design for a new honey brand which will capture the attention of the customer, set itself apart from the competitors, and result in conversion.

Solution

Beehave Honey is a concept brand I developed as a case study for my freelance business. The packaging features three distinct flavors: sweet, spicy, and exploding hot. The name Beehave Honey is a playful twist on “Beehive,” and serves as a clever double entendre, encouraging customers to "behave" while choosing their preferred honey flavor. The flavors sweet and spicy invite customers to select according to their mood. The whimsical bee illustrations on the packaging are designed to grab attention on the shelf. Additionally, the photography highlights ideal food pairings for each honey flavor. What's your honey bee attitude?

Art Direction / Concept / Creative Strategy / Illustration / Graphic Design:Jennifer Bafaro