Emm Stage Visual & Logo Design

Project Brief

Design cover art, stage visuals and brand logos for indie pop artist Emm. The goal is to develop these deliverables in a way that will reflect Emm’s brand.

Solution

The bold/fierce lioness stage visual represents female empowerment and strength. These are characteristics of Emm’s branding and what she stands for.

The barcode logo is inspired by the Matrix and the idea that all people are living inside of a system that we must actively remain aware of. This will translate into temporary tattoos for shows, something fans could use to get special deals/packages/discounts or identify themselves with.

I also developed the concept and designed/animated cover art for Emm's single "My Friend." This song is about being betrayed by a friend. My idea was to design a cover that consisted of a sword through a heart to symbolize that hurt and betrayal. I also made sure the design aesthetic fit with the rest of Emm's branding. This animation was created to promote Emm's single on social media.

Art Direction / Concept / Creative Strategy / Illustration / Motion Graphics / Graphic Design:Jennifer Bafaro