Enchantimals Endcap Signage

Project Brief

Produce endcap signage and rendering for Mattel’s new brand of dolls called Enchantimals.

Solution

I designed the endcap box wrap, valance wrap, and shelf strips while following the Enchantimals style guide. Once this was completed and approved, I designed the 3D endcap rendering in Maya for presentation purposes.

This endcap box wrap display successfully leveraged brand awareness and promoted the new line of dolls in-store.

Concept / Creative Strategy / Graphic Design / 3D Rendering:Jennifer Bafaro