Feathers Sofa OOH Floor Graphic

Project Brief

Create the concept and direct the design work for the Feathers Sofa’s OOH advertising. The goal is to promote that the Feathers Sofa includes machine washable overs.

Solution

This was achieved in a clever way based on the imagery and copy since the white sofa on the floor graphic would get dirty from all of the foot traffic.

Art Direction / Graphic Design:Jennifer Bafaro

Copywriting:Erin Roughan