Girl Scout Digital Billboards

Project Brief

Create a series of dynamic digital billboards to advertise Girl Scout cookies and encourage customer engagement through social media.

Solution

The first concept board promotes the cookie of the day while the second design gives recognition to the current top selling Girl Scout troops. I also designed another board to help the consumer locate Girl Scout cookies if they don’t know a Girl Scout. The last design allows the public to vote for their favorite Girl Scout cookie. These digital boards were on display at the Ogilvie train station in Chicago.

Creative Direction / Concept / Creative Strategy: Erin Brady

Concept / Creative Strategy / Graphic Design: Jennifer Bafaro