Guess Spring 2020 Collection

Project Brief

Develop motion graphics for Guess, Inc. Spring 2020 Collection featuring Jennifer Lopez to increase awareness and promote the new collection.

Solution

This animated video promotes the spring campaign by displaying Jennifer Lopez in various apparel from the collection. The graphical elements also included in the animation consist of pieces of the Guess logo to help further promote the collection.

Art Direction / Concept / Creative Strategy / Motion Graphics: Jennifer Bafaro