Hot Wheels Signage

Developed Hot Wheels In-Aisle signage for major retailers including Target and Toys “R” Us. The purpose of these displays was to drive brand awareness and leverage sales.

Worked closely with the Hot Wheels MarCom team on integrating the assets provided, and developed signage consisting of the new 2018 Hot Wheels rebranding. I also followed the Hot Wheels style guide closely to ensure the correct assets were being used and the guidelines were being followed.