Hot Wheels Signage

Project Brief

Develop Hot Wheels In-Aisle signage for major retailers including Target and Toys “R” Us. The purpose of these displays is to drive brand awareness and leverage sales.

Solution

I worked closely with the Hot Wheels MarCom team on integrating the assets provided, and developed signage consisting of the new 2018 Hot Wheels rebranding. I also followed the Hot Wheels style guide closely to ensure the correct assets were being used and the guidelines were being followed.

Concept / Creative Strategy / Graphic Design / 3D Rendering: Jennifer Bafaro