KANHA Hemp Sativa Gummies Campaign

Project Brief

Develop the concept and provide art direction for KANHA Hemp’s Sativa Gummies advertising campaign. The goal is to emphasize that no matter your lifestyle, our fast-acting NANO sativa gummy will enhance every moment. Whether you’re seeking a boost while skating, hiking, or at the latest EDM concert, we have you covered.

Solution

My idea was to depict a model rollerblading and demonstrate how the sativa gummy was able to elevate the experience. I was able to achieve this by art directing the video for the IG Reel, along with the photos and designs used for each deliverable including email, social media, in-store signage, and the web banners.

Art Direction / Concept / Creative Strategy / Graphic Design / Motion Graphics / Video Editing: Jennifer Bafaro