KANHA Hemp Sativa Gummies Campaign

I developed the concept and provided art direction for KANHA Hemp’s Sativa Gummies advertising campaign. The goal was to emphasize that no matter your lifestyle, our fast-acting NANO sativa gummy will enhance every moment. Whether you’re seeking a boost while skating, hiking, or at the latest EDM concert, we have you covered. My idea was to depict a model rollerblading and demonstrate how the sativa gummy was able to elevate the experience. I was able to achieve this by art directing the video for the IG Reel, along with the photos and designs used for each deliverable including email, social media, in-store signage, and the web banners.