KANHA Hemp Indica Gummies Campaign

Project Brief

Develop the concept and direct the artistic vision behind KANHA Hemp’s Indica Gummies advertising campaign. The primary aim is to highlight that the fast-acting NANO passionfruit indica gummy will bring you back to zen in no time. If you’re looking to combat feelings of anxiety and feel your best, our gummy can help.

Solution

The central theme revolved around portraying a model’s pursuit of inner peace during yoga practice despite various attempts—such as listening to meditation music, lighting candles, and using stress balls. Ultimately, the pivotal moment of finding serenity arrives with the consumption of our indica gummy. To bring this concept to life, I oversaw the art direction for the IG Reel video, as well as the creation of photos and designs utilized across multiple platforms including email, social media, in-store signage, and web banners.

Art Direction / Concept / Creative Strategy / Graphic Design / Motion Graphics / Video Editing: Jennifer Bafaro