Kmart Campus Life 2015 Style Guide

Developed a Back To School style guide for all of the college merchandise sold at Kmart. The plan was to design this style guide to have a similar look and feel to the Back To School style guide for consistency, but vary a bit in order to add some unique design elements that are more relatable to college students. The style guide was created for each of the channels: online, social media, signage, circular, and TV to follow while designing to ensure that a consistent message, color scheme, graphics, and photography are used.