Majestic Eyeshadow Palette

Project Brief

Develop an eyeshadow palette series for the Icing Cosmetics in response to the growing market for eye makeup books which are focused on a theme. The eyeshadow palette should be tailored for teen and college age women.

Solution

After researching industry trends and analyzing the Icing cosmetics customer, I decided to create an agate rock theme which is unique, sophisticated, and would appeal to that demographic. I named the series “Majestic” and designed the packaging to include an agate rock texture to emphasize the variety of beautiful eyeshadow colors included in each palette.

Art Direction / Concept / Creative Strategy / Graphic Design:Jennifer Bafaro