Milloze Brand Launch

Project Brief

Create a campaign to launch Valyou Furniture’s new sub-brand Milloze. The goal is to create brand awareness, and drive traffic to the website & showrooms in order to increase revenue.

Solution

This style of furniture is considered Neotenic, which is a very unique and contemporary design consisting of soft curves, child-like, and playful features. The direction was to showcase these cutting edge/unique features, and offer them to the customer at a reasonable price. The headlines and body copy educated the customer on what this style of furniture is all about, while inspiring them to be their own designer and create a unique space they’ll love. By advertising through a variety of deliverables (OOH, in-store signage, email, social posts & stories, and paid ads), the campaign successfully drove traffic to the website and showrooms which leveraged sales.

Art Direction / Concept / Creative Strategy:Jennifer Bafaro

Graphic Design:Bryan Baldelamar

Copywriting:Brittany Aranda