Striking Lashes Mascara

NYX celebrates self-expression and empowers every makeup lover to experiment at full volume. With this in mind, I designed a new mascara called “Striking Lashes” to emphasize that this mascara will allow for the most dramatic lashes possible. The packaging includes a trendy neon lightning strike graphic which is on-brand and ties in well with the “Striking Lashes” theme. Once the mascara was designed, I created an ad for the new product which could also be used as part of an in-store POP display.