Valyou Furniture 4th of July Campaign

Project Brief

Develop a memorable 4th of July Campaign which showcases specific furniture pieces and room sets. The objective was to increase sales for the month of July with our Buy One, Get One 30% Off offer.

Solution

The idea was to showcase the furniture and room sets in an aspirational/exciting way by including fireworks in the creative. Aspiration is one of our brand’s core values, which was kept in mind while developing the concept for this campaign. This campaign lead to an increase in sales as a result of pushing new products/collections and overstock items with our BOGO 30% Off offer.

Art Direction / Concept / Creative Strategy: Jennifer Bafaro

Graphic Design:Bryan Baldelamar

Motion Graphics:Carlos Martinez

Copywriting:Brittany Aranda