Vintage Leaf Branding & Packaging

Project Brief

Develop the branding and packaging design for a new matcha green tea brand which will set itself apart from the competitors, display the benefits of the product, and result in conversion.

Solution

Vintage Leaf is a concept brand I developed as a case study for my freelance business. The design style reflects a delicate vintage look and feel to emphasize the cultural tradition of enjoying matcha green tea throughout many years while incorporating premium green tea leaves grown and ground to a fine powder for an exquisite tea time experience. Vintage Leaf offers matcha green tea as a powder for lattes, smoothies, and culinary, as well as tea bags for daily sipping.

Art Direction / Concept / Creative Strategy / Illustration / Graphic Design: Jennifer Bafaro